Google's OKR approach to setting goals

A great Bernard Marr article: "How Google Sets Goals: The OKR Approach"

Bernard Marr article:

We've seen a great article from Bernard Marr and how google adopted the OKR (Objectives and Key Results) approach as a start up.

We love OKRs at InPhase which is why we've automated the whole OKR process to help you define, cascade and manage business plans, collaborative goals, projects, risks, and key results from the strategic to the transaction level, from the CEO to the individual member of staff.

See the Bernard Marr article below:

"Shortly after its first year of existence, Google adopted a goal-setting approach that they still use today. They rely on the Objectives and Key Results framework that founders Larry Page and Sergey Brin were first introduced to in 1999 by venture capitalist John Doerr. Although you might say, “Our company is not like Google,” the Objectives and Key Results framework works for any company in any industry.

As a Young Startup Google Adopted OKRs

When John Doerr, one of Google’s investors, shared the Objectives and Key Results framework with Larry, Sergey and their small group of employees he defined OKRs on his first presentation slide, “A management methodology that helps to ensure that the company focuses efforts on the same important issues throughout the organisation.”

OKRs include objectives and key results. Objectives outline what you wish to achieve. They are action oriented, concrete and inspirational. Key results tell you how you will get to the objective and monitor your progress. They are time-bound, specific and measurable.

While the young company had a plethora of ideas, they needed a framework to ensure they executed those ideas effectively and Doerr believed OKRs could provide it.

As Doerr relays in his book, Measure What Matters, the Google team seemed intrigued with the concept of OKRs once he completed his presentation. The Google leaders recognised they needed an organising principle and since OKRs are data-driven and agile, it was an appealing framework to a company that knew the importance of data. Additionally, the transparency offered with OKRs was also a benefit to Google, a company who was committed to an open web and open systems.

Key Ways OKRs Work for Google from Start-up to Today..."

Read the full the article here: https://www.bernardmarr.com/default.asp?contentID=1457

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Aden Maine

Aden Maine

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